'Lee's Bar' Rip Off?

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Interesting to see that Lee's Bar at the Warren are taking advantage of the summer season by increasing their "across the board" beer prices.

Prior to Easter they advertised "Everything £2.50 a pint". On Good Friday, this changed to "Everything £2.60 a pint". Today (the first day proper of the season), this changed again to "Everything £2.70 a pint"!

Astute business acumen, or ripping off visiting tourists who have saved all year to come on holiday to Dawlish? You decide.